A Card Reader for All Entrepreneurial Seasons

Everything you need to know about innovative card readers

In this article, you’ll learn:

  • How a credit card reader can boost every aspect of your business

  • How an EMV card reader provides security during transactions

  • About the inventory and analytical tools that comprise SumUp’s readers

The first point of sale unit, crafted in 1870, was awkward, clunky and exquisite enough to deserve a place on your mantelpiece. It was so hefty it couldn’t even travel through the mail, let alone in your pocket.

Even when the first credit card arrived on the market 80 years later, merchants could only fantasise about a reader evolved enough to travel door to door. Today’s businesses have never had it easier (or safer).

EMV technology has at last made the antiquated swipe-and-signature card an endangered species, and the world’s first truly portable chip and PIN card machine has reinvented the way businesses think about their point of sale (PoS) strategy.

How do Card Readers up your Revenue?

Your point of sale strategy is as central to your profits as any other best practice. A fully integrated business, with software that communicates across departments, is now more than just a twinkle in Bill Gates’ eye. It’s a necessity in today’s data-driven era.

Chip and PIN units like SumUp’s are more than just credit card readers. Instead, think of them as business partners that contribute to your service quality as much as your team does.

Their benefits permeate every facet of your company from the shop floor to the marketing department, all the way to your accountant’s desk. It creates a pervasive software hub that keeps the cogs of your business turning smoothly.

Today’s contactless card reader (NFC) needs to go beyond accepting payments. It must trace staff accounts, hook into bookkeeping software, keep track of inventory and connect with intelligent analytics tools.

A chip-and-pin unit 's benefits permeate every facet of your company from the shop floor to your accountant's desk.

This level of debit card reader integration is the only way to compete in an information-dependent age. You need a unit that can accept all major credit cards and keep your payments secure.

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What is a Card Reader?

While current cards can still be swiped, slick PoS systems keep records detailed and accurate enough to track easily and better yet, they’re as portable as your smartphone.

SumUp’s mobile card readers use a Bluetooth-equipped phone or tablet as a host for EMV chip card transactions. These chips are microprocessors with security substantial enough to prevent cloning and hacking.

The units are kind on batteries and heavy on convenience. They’re also the lightest fraud prevention tools you’ll add to your business.

Yesterday’s credit card reader came with a comprehensive list of fees for processing, cancellation, and just about everything else banks could dream up to raise their profits. An alternative is long overdue, and it needs to amplify the merchant’s profits, not the bank’s.

SumUp only charges a percentage of the transactions it processes. If you’re a small or mobile business, that means your terminal is fully scalable. It will support your startup’s micro-profits as well as it does your Fortune 500-worthy revenue once you’ve skyrocketed to success.

SumUp offers a series of NFC-compliant card readers - SumUp Air, Solo and SumUp 3G card reader, so your business can run on a universal smartphone-powered transaction system.

How do Card Readers Integrate with Other Tech?

Big data has reinvented corporate society, and you don’t need to be a scientist to join the revolution. You only need a data collection technique and a few analytics tools.

Since your PoS forms the frontline of your business, competent credit card units are fundamental to your information management.

Your mobile card reader should integrate with Microsoft Excel. This way, every business decision you make will be supported by the market, social and accounting data that your bank card reader feeds into your software.

Business intelligence is always only a click away. Add analytics plugins to your system and you have metrics potent enough to fuel growth.

Of course, your accountant will thank you too, because your debit card reader connects to The Cloud. Figures are accessible anytime from anywhere. Visa, V Pay, MasterCard, American Express and Maestro payments are automatically credited to your bank account daily. If you’re going to a foreign country on business, you can simply arrange to take your unit with you.

How do Card Readers Work?

Buyers want two things from their card transactions: swift service and security. Chip-and-pin systems outperform predecessors on both fronts, obliterating the snail-paced queues of yesteryear.

Sensitive client data is difficult to compromise with EMVs’ double layer of security -- between 2004 and 2011, counterfeit fraud losses dropped by 63 percent as people began adopting EMV cards -- but the Black Hat Briefings, a computer security conference, underlines the importance of encrypting each transaction.

This is why SumUp’s card readers encrypt information as it’s fed into the machine. Chip-enabled cards have eradicated card cloning, ensuring that everything that passes through your PoS goes where it should: into the bank.

What’s Next Going Forward?

A new transaction standard has been set, and it’s paving the way toward what may one day become a global currency processed through smartphones alone. For now, the best businesses can do for their PoS is to hone their transaction strategy for service excellence and data collection.

EMV technology allows you to achieve that. As a business owner or manager, you work hard for your revenue. It’s about time your PoS worked equally hard for your business.

In Summary

A business’ PoS strategy can make or break its competitive edge. EMV technology is now affordable and allows merchants today to welcome all customers whether cash, debit or credit card is presented during the secure payment process.

SumUp offers you the best solution in card payments

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With SumUp, you can quickly and easily accept credit and debit card payments with your smartphone or tablet.